Search Engine Optimization

Modern SEO isn't easy. We're far from the days where SEO typically involved keyword stuffing and link spamming. Today to get ranked in search engine results pages (SERPs) the focus is on key factors like satisfying search intent and context, creating high-quality content, optimizing page performance, extensive utilization of structured data, maintaining authoritative links, and establishing E-A-T*.

How does it work?

As an ongoing marketing strategy, our SEO service involves regular monitoring and reporting on key search metrics, routine link maintenance, competition gap analysis, and providing in-depth action plans to kick your search engine game into high gear.

What's in it for you?

  • Increase search impressions
  • Improve click-through rates
  • Achieve higher search rankings

Get the page ranks you deserve.

  • Structured Data

    Ensure your pages are eligible for context-based rich results which boost visibility and greatly increase click-through rates.

  • Page Performance

    Google's mobile-first indexing means high-performance pages are a requirement to rank in search results. 

  • Competition Gap Analysis

    Understanding competitor keyword focus and the authoritative sites linking to them provides insight into areas of improvement.

  • Content Strategy

    Promote signals of expertise, authoritativeness, and trustworthiness with high-quality and uniquely valuable content.

  • Link Management

    The quality of sites linking to your pages can make or break your search engine placement.

Prove your search engine rank.

Heavy Craft's user-centered and content-focused strategies give search engines the right signals to get your pages ranked.